
This blog reports on the case studies, news releases, expert profiles and fast-breaking news from my clients. I also post links to relevant education and PR stories and occasionally make comments about issues of importance to my clients and network of writers, editors and reporters.
Monday, June 27, 2011
Brainchild Offers Professional Development for Tablets

Monday, May 16, 2011
Brainchild Kineo Tablet With GlobalSYNC™, Just for Schools,

NAPLES, Florida— May 16, 2011 —Kineo, the seven-inch tablet and eBook Reader from Brainchild, has been shipped to ten states since being introduced at the Florida Educational Technology Conference in February. The Kineos being deployed are all equipped with Brainchild’s standards-based curriculum, Achiever!, and GlobalSYNC™ technology.
Read MORE on BusinessWire.
Friday, February 25, 2011
Technology & Learning Magazine - Kineo on Cover

Tuesday, February 8, 2011
Send in the Slates! FETC (Ken Royal, Scholastic Administrator)
The Royal Treatment, Scholastic Administrator Magazine
By Ken RoyalSend In The Slates! FETC
There is certainly a puzzle to solve for school and district leaders—whether to jump on the iPad wagon, wait for Android’s Honeycomb and take advantage of Aps, stick with Win7 familiarity, especially if your environment is already Microsoft, or try something completely different. The few slates/tablets I did see at FETC 2011 in Orlando were pretty impressive, each offering something different, played Flash, and there were a few surprises as well. I expect to see more at TCEA 2011 in Austin.
KINEO
I think one of the show hits was the new KINEO by a company called Brainchild. It is unique in the slate and handheld space. While it has WiFi, this touchscreen for kids is administratively controlled and built for student safety. Aps, tools, and video are there, but it’s specifically only what the teacher and administrator want there. By design, it doesn’t have a camera, which may have a lot of education administrators sighing relief. KINEO is Android, but looks nothing like any of the other traditional slate platforms. I like that it has function buttons along with touch and stylus. It has a day's worth of battery life, and it is replaceable. This looks to be a sturdy, appropriately sized, safe computing device for kids. My feeling is the only problem will be keeping up with production—Brainchild should sell a lot of them.
Kiineo: Like an iPad but made for students (eSchoolNews)

by Dennis Pierce
As more school leaders look at using iPads and other tablet computers as learning tools, the Florida-based company Brainchild has developed an iPad-like device that is designed specifically for elementary and middle school students.
Built on Google’s Android operating system for mobile devices, the Kineo—which is Greek for “to excite”—acts as an eBook reader with internet access and Flash capability. Its replaceable battery reportedly lasts for up to 12 hours on single charge, and at $299 it costs far less than Apple’s iPad.
Perhaps best of all for educators, the Kineo enables school leaders to specify the applications that students can use on the device by “locking down” apps they don’t want students to use.
Wednesday, January 12, 2011
First Look at Kineo by Ken Royal, Scholastic
Kineo is an Android tablet designed exclusively for education. It is flash-enabled, has no messaging (on purpose) and only accesses the Internet when teachers or administrators pre-load those sites. Kineo is for kids and for learning!
Kineo interfaces with Brainchild's award-winning Achiever! for standards-based instruction and test prep. Kineo is a powerful learning device paired with Achiever!, as a book reader, or for other Web-based learning resources (and so much more).
Formal launch on February 1 at FETC 2011. Limited quantities will ship on March 1. Pre-orders will be taken soon www.Brainchild.com
http://www.typepad.com/services/trackback/6a00e54faaf86b88330147e1836656970b
Friday, July 23, 2010
Feature Story: At-Risk School Earns Exemplary Status in Texas
with Brainchild Achiever!
DALLAS— July 22, 2010 — Forty-five percent of the students at Barbara Jordan Elementary School in Ector County ISD are considered at-risk. Teachers have to contend with more than 25 percent turn-over each year and yet, Barbara Jordan Elementary School is one of the best schools in Texas.
Read More on BusinessWire
Case Study
Wednesday, June 2, 2010
Brainchild Achiever! Selected as a Top Assessment Product for Helping Students Learn Essential Skills

Wednesday, April 14, 2010
TMCnet article: Brainchild Products Aid Educators and Students Alike
By Mini Swamy, TMCnet Contributor
Brainchild was founded in 1992 when it created the first handheld tutor for students, the PLS-1000. In 1999, Brainchild's online summative assessment for state standards was introduced.
Since then, Brainchild has been constantly innovating, making multimedia education more interesting for students.Since then, it has come a long way.
Brainchild’s TAKS Achiever! online assessment program and Study Buddy handheld tutors have been approved by the Texas Education Agency Multi-regional Purchasing Cooperative Awards Committee for use in schools in Texas regions 9, 11, 14 and 15,
Wednesday, March 24, 2010
Haitian Students in FL Schools Have Help with Brainchild

Miami-Killian High School has resources on hand to help Haitian students feel some sense of control despite the upheaval in their lives and the language barrier that exists in a new country. The school has dozens of Study Buddy hand-held learning devices on hand which are manufactured by a Florida-based company called Brainchild (www.Brainchild.com). Study Buddies look like small game devices but they are used by students to reinforce instruction in mathematics, language arts, math and science. And, for the Haitian students, Study Buddies already come with content in their native language, Haitian Creole.
more: BusinessWire or PitchEngine (with photos)
Friday, January 22, 2010
Brainchild's Jeff Cameron Interview at Scholastic Administrator
Wednesday, January 13, 2010
News Release - Brainchild Academy Concept Employs Multimodal, Data-driven Instruction for Struggling Students

ORLANDO, Florida — January 13, 2010 — With 24-30 students or more in the typical classroom, it is tough for teachers to give students individual attention, especially struggling students. Brainchild (www.brainchild.com)—an educational publisher of assessment and intervention programs— today launched the Brainchild Academy Concept, which combines its technology resources with direct teacher observation into a three-station instructional plan.
Related case study
Full-text of release on BusinessWire
See Brainchild in booth 323 at the Florida Educational Technology Conference this week.
Tuesday, January 12, 2010
News Release - Brainchild Achiever! Habla Espanol
“If we hand a teacher a report that tells what each student needs to work on, she might be able to differentiate instruction for one or two students but an RTI program is about doing this for every student. It is only possible to do this with a total package like Achiever! where the assessment automatically jumps the student into the activities they need.” Dr. Geeta McMillan, Cassville Elementary School, TN
Read more on BusinessWire.
See Brainchild in booth 323 at the Florida Educational Technology Conference this week in Orlando.
Tuesday, October 6, 2009
Brainchild's Achiever! is Newly Aligned to TN Curriculum Standards
Brainchild’s Achiever! is Newly Aligned to Tennessee Curriculum Standards
NASHVILLE, Tenn.--(BUSINESS WIRE)--Brainchild (www.brainchild.com) announced today that TCAP Achiever! online assessment and instruction resource has been newly aligned to the new and more rigorous Tennessee Curriculum Standards that students will face in the 2010 TCAP (Tennessee Comprehensive Assessment Program). TCAP Achiever! monitors interventions and helps educators give additional support to children who are falling behind. The program accurately assesses TCAP standards-based performance and shares data between teachers, administrators and parents so that they can monitor student progress and provide intervention as needed.
Full release at: http://www.businesswire.com/news/home/20091006005214/en or visit www.brainchild.com
Wednesday, September 16, 2009
Study Buddy Earns Five-Star Review
Naples, Florida-- Sept. 16, 2009 -- The Study Buddy personalized learning device from Brainchild (http://www.brainchild.com/) earned a five-star review from a noted education magazine this week. Multimedia & Internet @ Schools magazine gave the handheld Study Buddy its highest rating and applauded the Study Buddy’s ease of use and ability to fit varied school settings including in-class lessons, individual tutoring, group learning and some ESL situations.