This blog reports on the case studies, news releases, expert profiles and fast-breaking news from my clients. I also post links to relevant education and PR stories and occasionally make comments about issues of importance to my clients and network of writers, editors and reporters.
Wednesday, January 12, 2011
First Look at Kineo by Ken Royal, Scholastic
Kineo is an Android tablet designed exclusively for education. It is flash-enabled, has no messaging (on purpose) and only accesses the Internet when teachers or administrators pre-load those sites. Kineo is for kids and for learning!
Kineo interfaces with Brainchild's award-winning Achiever! for standards-based instruction and test prep. Kineo is a powerful learning device paired with Achiever!, as a book reader, or for other Web-based learning resources (and so much more).
Formal launch on February 1 at FETC 2011. Limited quantities will ship on March 1. Pre-orders will be taken soon www.Brainchild.com
http://www.typepad.com/services/trackback/6a00e54faaf86b88330147e1836656970b
Friday, January 7, 2011
Mentoring Teens (by Peter Gudmundsson of Dropout & Truancy Prevention Network)
Abbreviated list of tips:
- Be Authentic
- Be Reliable
- Focus on Your Mentee
- Be Open
- Show Respect
- Ask Questions and Listen!
- Set Clear Expectations (and follow through)
- Recognize Success
- Know the Community Resources
Wednesday, December 29, 2010
Friday, December 10, 2010
Learning Plans on Demand Named to Top 100 Education Products

STUART, Florida – December 10, 2010 – Learning Plans on Demand™ is among the Top 100 Products for 2010 recognized by the long-standing educational leader’s magazine, District Administration. Learning Plans on Demand (http://www.learningplansondemand.com/) is a powerful vertical assessment and instruction tool that determines 1) what concepts a student has missed in earlier grades and 2) provides the instructional materials needed to fill in the student’s knowledge gaps. Its companion-product, Skills Pointer™ (http://www.skillspointer.com/), is a computer-adaptive assessment resource that is also used to inform and individualize instruction.
Wednesday, December 8, 2010
Struggling Readers Sing Their Way to Reading Success with TUNEin™ to READING Version 5.0
Struggling Readers Sing Their Way to Reading Success with TUNEin™ to READING Version 5.0
Patented Method Engages Both Sides of the Brain and Leads to Reading Gains
TAMPA, Florida – December 8, 2010—In classrooms around the country, students are singing through their reading lessons with TUNEin™ to READING and they are loving it. Electronic Learning Products (www.elpcorp.com), the publishers of TUNEin™ to READING, today launched version 5.0 of their award-winning reading intervention program that uses music to help struggling readers in grades 3-12. Students who have been frustrated with reading are now learning to love reading because of TUNEin to READING.
Read more
Monday, November 8, 2010


- Platinum Award for Pro Bono Marketing Campaign - Friends of NICU, Celebration of Miracles
- Gold Award for Writing/News Release - ECO:LOGIC iPad News Release (recently placed on the cover of Public Works Magazine)
- Honorable Mention for Ads/Banner/Sign - Be Careful with Pesticides (City of Auburn)
- Honorable Mention for Social Media, Small Public Agency Website - Donner Summit Public Utility District
Monday, November 1, 2010
Florida’s Best Teachers Receive TUNEin™ to READING

TAMPA, Florida – November 1, 2010 — Last weekend, Florida’s 100 best teachers received special recognition from the Foundation for Excellence in Education, an organization founded by former Florida Governor, Jeb Bush. All of the exemplary teachers received TUNEin™ to READING (
http://www.elpcorp.com/)—a reading intervention program that uses music to help struggling students.