This blog reports on the case studies, news releases, expert profiles and fast-breaking news from my clients. I also post links to relevant education and PR stories and occasionally make comments about issues of importance to my clients and network of writers, editors and reporters.
Monday, January 25, 2010
Bill Tudor Interviewed by Scholastic Administrator
Bill discusses how his diagnostic tools are integrated into Learning Plans on Demand and now make it easier to pinpoint the exact skills students are missing on the learning ladder. Bill talks about how learning is a step-wise process. If a rung on the ladder is missing, then it is very difficult for students to stay up with their peers. Learning Plans on Demand is specifically designed to locate that missing skill (or skills) and provide all the tutorials and remediation necessary to get students back on track.
Friday, January 22, 2010
Writing Traffic-driving Tweets -- From PRSA
An article this month is about the key words that will increase the pass-along rate for tweets. A summary is linked here.
The key point is not to focus on yourself. Use key words like: retweet (duh!), post, blog, social, FREE, media, help, great, 10, follow, how to, top, check out. The losers? game, going, haha, lol, work, home, sleep, gonna, hey, tired, bored, and a few others.
Gee, seems like the difference between professionalism and egotism.
If you would like to see the entire article, send me a message or email. Or better yet, join PRSA!
Brainchild's Jeff Cameron Interview at Scholastic Administrator
Wednesday, January 13, 2010
News Release - Brainchild Academy Concept Employs Multimodal, Data-driven Instruction for Struggling Students
ORLANDO, Florida — January 13, 2010 — With 24-30 students or more in the typical classroom, it is tough for teachers to give students individual attention, especially struggling students. Brainchild (www.brainchild.com)—an educational publisher of assessment and intervention programs— today launched the Brainchild Academy Concept, which combines its technology resources with direct teacher observation into a three-station instructional plan.
Related case study
Full-text of release on BusinessWire
See Brainchild in booth 323 at the Florida Educational Technology Conference this week.
Tuesday, January 12, 2010
News Release - Brainchild Achiever! Habla Espanol
“If we hand a teacher a report that tells what each student needs to work on, she might be able to differentiate instruction for one or two students but an RTI program is about doing this for every student. It is only possible to do this with a total package like Achiever! where the assessment automatically jumps the student into the activities they need.” Dr. Geeta McMillan, Cassville Elementary School, TN
Read more on BusinessWire.
See Brainchild in booth 323 at the Florida Educational Technology Conference this week in Orlando.
Friday, January 8, 2010
Learning Plans on Demand Enhanced With Quick Diagnostic Assessmen
Learning Plans on Demand Enhanced With Quick Diagnostic Assessment
Assessment Helps Teachers Differentiate Instruction and Tie Into Embedded Tutorials
STUART, Florida – January 8, 2009 – Learning Plans on Demand™ (www.LearningPlansOnDemand.com) today announced the release of new diagnostic assessments that make the system easier to use and more helpful to teachers. With these new features, LPOD is a more powerful assessment tool that ties directly into hundreds of embedded tutorials for individualized learning.
Learning Plans on Demand (LPOD) is known by teachers for its ability to quickly make differentiated instructional plans based on individual student needs such as those required for “Response to Intervention” (RTI).